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SOAPnet "Permissions" Campaign

"Everybody's Got Their Something!" For the 5th year in a row, SOAPnet asked us to give shape to their on-air brand. This year, they wanted a whole new look and feel, so we created a series of gritty, energetic spots in which stars like Mel B from the Spice Girls and Vincent Pastore from The Sopranos give shout-outs to their favorite soaps.

BDA Silver 2009, Best Collaborative Effort
Promax Silver 2009, General Branding/Image Campaign
Promax Silver 2009, Content Promotion, Daypart Campaign