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Kids' WB! On-Air Image Campaigns (1997-2002)

From 1997 to 2006, Riverstreet developed and produced the award-winning on-air image campaign for Kids’ WB! Hundreds of spots (639, to be exact) were created, following our animated logo’s misadventures around a 3-D cartoon backlot. In later years, live-action kids were introduced and incorporated into the logo's 3-D adventures. This montage is a selection of moments from the first 6 years of our 9-year run.

More than 20 Promax Awards, including 10 Promax Golds, as well as 2 Promax World Class and 4 BDA Awards.