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Disney's "Friends For Change" Campaign

In 2009, Disney Channel launched a global initiative called "Friends For Change," in which Disney Channel stars speak about getting together with their friends to help change the world. Riverstreet took the project from concept to completion, including a massive LED screen shoot with all the Disney Channel stars which produced dozens of spots that will run on Disney Channel for well over a year. In this first phase, stars like Miley Cyrus and the Jonas Bros. encourage viewers to take action to help save the environment.