Disney XD "Tron: Uprising" Launch
For the launch of their highly anticipated "Tron: Uprising" animated series, Disney XD needed to initiate its audience into the intricate plot and characters of the Tron system. We created a series of spots in which Disney XD stars get excited about the show and describe the action in the style of sports announcers. In this spot, Jason Earles and Adam Hicks break into a spontaneous rap about their pick for MVP, or "Most Valuable Program" — Beck, a.k.a. The Renegade.