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Comedy Central & Nintendo "Thanksgiving Island"

For the sixth straight year, Riverstreet teamed up with Comedy Central for a Thanksgiving cross-promotion with Nintendo Wii and Scion. We wrote, directed and edited a series of 79 interstitials spoofing the absurdities and clich├ęs of reality televison, combined with a healthy dollop of holiday family dysfunction.

Promax Gold 2007, Consumer Promotion Campaign