7 July 2009
At this year's Promax awards, Riverstreet was recognized in six different categories.
We received a Gold in the Content Promotion: PSA category for the get-out-the-vote PSAs we did with the cast of Greek for ABC Family.
For our SOAPnet Permissions Campaign, we collected a Silver in the General Branding/Image Campaign Category and a Bronze for Content Promotion: Daypart Campaign. From BDA, SOAPnet and ABC Daytime picked up another Silver for Best Collaborative Effort for their success in working together on the project.
Last but not least, our Disney XD Launch Campaign snagged a Silver for Content Promotion: Children's Program Campaign. Over at the BDA awards, our Disney XD Rebrand Trailer won another Silver for Logo Design, achieved via our collaboration with Loyal Kaspar and Blur Studio.
7 July 2009
Mission: Create a 24-spot environmental campaign to air for over a year
Challenge: Gather 29 Disney Channel stars in a nature setting to promote green ideas
In conjunction with their new green goals, Disney Channel conceived a environmental initiative called "Friends For Change: Project Green." The object was to create a number of spots which empowered kids to join together to make a difference. What Disney needed from us was a concept that could incorporate both inspiring visuals in a gorgeous natural setting and all the cumbersome conveniences required when 29 Disney Channel stars are on set simultaneously.
In addition to providing concept development and production logistics, we scripted a series of spots that would convey a lot of technical information in an inspiring, energizing way that would encourage kids to go to the Disney website and get involved in saving the environment. One of the biggest considerations was finding ways to incorporate all of the talent in the spots, which involved coordinating their schedules so that specific groups of stars could be on camera together.
We solved the logistics problem by bringing the "outdoors" indoors via four huge LED screens filled with HD stock footage of nature. Each screen was programmed with its own series of images for each of the 24 spots. Simultaneously, several BTS crews were filming material for a half-hour behind-the-scenes show, Radio Disney was getting interviews with all the stars, and the photo department was shooting stills of all the stars on a miniature version of our set. Our crack production team, well versed in the ways of mondo shoots, pulled off the ambitious three-stage extravaganza without a hitch.